It doesn’t seem more than five minutes ago that we were reporting on the EGaming Review report that gave the news that Foxy Bingo was top of the online bingo tree in April, and now it seems the mighty Foxy has been taken down from his lofty position of ‘Numero Uno’ by none other than Bingo.com. The latest results of most visible online bingo sites in June, sees Foxy Bingo step down to the number two slot with 64% and Bingo.com lunging ahead ranked number one, with 68% which is a rise of 7%.
Winners and losers in the online bingo stakes
Dream Bingo has also suffered at the online bingo pulling power of the likes of Gala Bingo and Wink Bingo slipping to number 6 with 44% of the recorded searches. Google is still very big on the preferred search engine front with end users, with a very dominant 90% of all internet searches in the UK carried out through Google. Of all the bingo terms used in searches on Google in June by far the biggest search was ‘bingo’ with 48% and the second place in popularity was ‘free bingo’ with a total of 10%. Free Bingo of course is a rather hot topic at the moment with lots of new sites popping up with free bingo as their modus operandi or the older more established sites jumping on the bandwagon and offering free bingo games, the industry however is struggling to cope with the demands of free bingo games which obviously have to pay out but do not generate any income. As reported in our article yesterday, Costa Bingo is one site that has found a possible solution to this problem by offering depositing players exclusive games which are determined by the loyalty level that an online bingo player achieves.
How will the runners and riders fare next time?
The Greenlight report specially commissioned by EGR, also shows how well that Bingo Hideout is doing – the details of which we also reported in June – with our position flying from a previous bingo ranking of 18 and 8% to the lofty heights of number 14 and 11% – a big pat on the back for the Bingo Hideout team on their ability to please the Google monster. We are all wondering what the figures will show next time the EGR report is released, will Foxy Bingo have regained his place, or will a rank outsider like Bingo Hideout have achieved the number one slot? Well that is not very likely but it is a rather exciting prospect nonetheless!