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Cult PR Wins Deal to Promote Male Strippers for Wink Bingo

  • 30 Mar 13
  • Written by Deena Chance

altThere’s nothing new about celebrities endorsing online bingo sites. After all, Barbara Windsor is Jackpotjoy’s Queen of Bingo; Lucky Mecklenburgh and Lauren Goodger from TV’s The Only Way is Essex have both joined forces with Foxy in the past to promote fake tan and perfume respectively; Vic Reeves is well-known for his comical, cross-dressing 888Ladies ads; Welsh Rugby Union star, Gavin Henson, has been promoting Brits Bingo for several years, and Peter Andre recently hopped on-board the Gala train to help launch their new-look site. What we didn’t see coming, however, was a troupe of male strippers being picked to promote Wink Bingo. The London-based Dream Idols are a “male glamour group” that were put together 25 years ago by Bari Bacco (obviously, the members have since changed several times). To coincide with Wink’s launch of their new Dream Jackpot game, the Dream Idols will be appearing in an upcoming TV ad to promote the online games site.

It’s recently been announced that Cult PR has been asked to represent Wink for what is said to be a “major advertising campaign.” Apparently, the 888-owned brand decided that the sexy strippers fitted their cheeky and flirty image perfectly. Cult PR has been coordinating a launch strategy in the run-up to the forthcoming TV ad, which included a celebrity-filled press event, and editorials that targets Wink’s bingo-loving demographic.

The Vice President of Bingo at 888, Mickey Elimelech, says that the Dream Idols/Wink campaign “has been so much fun,” and he is confident that Wink’s new and existing players will “really enjoy all the treats” that are in store as part of this new endorsement.

The press event took place on 18th March 2013 at Soho’s Angels club, which is owned by Peter Stringfellow. Guests included WAGs like Lizzie Cundy, TV presenter Gail Porter, Sinitta, Imogen Thomas, and Sam Fox, who were treated to the boys’ crowd-pleasing routine.

Of course, it’s not just Dream Boys that you’ll find at Wink Bingo, because now there’s the new Dream Jackpot game to look forward to as well. On 3rd May 2013, members of the site will be battling it out in a 75-ball special, and the lucky winner will get to take home a whopping £30,000. Players can earn free entry into the game by carrying out various actions at the site.

You can find more information on Wink’s promotions page but in the meantime, keep your eyes on your TV set, and don’t be surprised when a group of hot, muscular males pop up in the ad breaks.


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