Social media has long been known as a great way to interact with your target audience simply because of the amount of people using sites like Facebook. We thought we would take a look at the presence of some of the big name brands on Facebook and see how they are utilising this platform to reach their players, who is doing a great job and who seems to have completely missed the point.
Our starting point had to be Foxy Bingo, one of the best-known brands online today. To date there are over 20,000 likes for the Facebook fan page of this brand and interaction between players and the sites loveable mascot appears to happen on a daily basis.
A look through recent posts on the Facebook wall of this brand sees Foxy giving away loyalty points, as well as just generally interacting with the users about relevant news. Of course you will also find details of the latest promotions and offers from the site posted on their Facebook page.
We moved on to Costa Bingo, a brand that does free games on a regular basis and found that their fan page wasn’t far off the Foxy “likes” tally, at just over 17,000. The interaction between the players and Sunny, the sites mascot, seems to be predominantly through quizzes that are set, the winners of which are awarded loyalty points.
The Butlers Bingo Facebook fan page, in comparison with the two big name brands above, seems to be doing very little. There are just 582 likes for the page and the interaction seems intermittent. The last post was on 16th May and this was simply to inform users that Butlers Bingo had updated their cover photo to the site logo. Prior to that Butlers posted a link to a “Make Everything Ok Button” which basically told you, if everything wasn’t ok after pressing it, to “check your settings of perception and objective reality”. Not what you would be looking for from a fan page of a bingo site really.
Of course, with over 300 bingo brands online, there are plenty more Facebook fan pages to be found on the social networking site and these are just a few examples. Some brands will give you free money for liking their page and others, like Foxy and Costa, offer up free loyalty points. It’s really a matter of checking out what each page has to offer before “liking” a page and potentially having your feed spammed with useless information.