Five has just launched a new daily bingo programme called The Free Bingo Show, Five are hopeful that the new web streamed show will generate increased traffic to their Five Bingo and Casino sites. The show is scheduled to be shown everyday at 11.00am and will offer players the chance to take part in free games that will pay cash prizes to the bingo players taking part in the games. The programmes are to be presented by Charlie McArdle who is an old hand at delivering a slick presenting performance as he has been involved in Gala TV, Make Your Play, Glitterball and the Lottery Show.
The new Five Free Bingo Show will be given added exposure as it will be promoted not on Five TV but also on the main television channels of Five. The new relaxation on the rules on TV gaming has allowed Five to now push their online bingo and casino forward which will hopefully allow for further revenue streams to be generated. Party Gaming are the people behind the software of the Five Bingo site and since its launch in August the company have been enjoying some pretty impressive results. The new programmes will allow Five to further expand on this achievement, which in a highly competitive market is vital to success. The Five Bingo TV show is stirring up a media frenzy with the story being covered in the national press and in online media publications such as the Telegraph.
Five are sensible to try to add value in such a difficult economic climate and certainly at the moment enhancing critical mass can be the difference between success and failure. The head of Digital Media at Five Jonathan Lewis, said of the decision to launch the Free Bingo Show “The business model that underpins commercial TV is changing and broadcasters must diversify their revenue streams. Gaming activities such as Five’s online bingo and casino services are just one such example of how broadcasters can broaden their revenue base beyond traditional sources.” The new Five Free Bingo Show will be an hour long and bingo players can join in the fun for free with a free bingo no deposit registration to play the bingo games, see the Five TV site for full information.