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Mecca Bingo Go to Extreme Measures to Raise Cash

  • 12 Apr 13
  • Written by Deena Chance

altWhile we know that Mecca Bingo offer a variety of high-adrenalin games for their members to enjoy, we weren’t quite aware of the lengths they’d go to while raising money for their favourite charity… Employees and managers of the UK chain all across the country have been taking part in some rather extreme activities to raise additional funds for Marie Curie Cancer Care. Not content with the cool £1m they’ve already collected for the charity to-date, their staff have been enjoying a bit of bingo in some rather extraordinary places.

For example, employees at the Dagenham and Chadwell Heath branches donned their wetsuits and took to the water for a spot of white-water rafting at Lea Valley (one of the official 2012 venues for the London Olympics.) Not only did they get to experience the famous course that the British team won both gold and silver medals on, but they also managed to play bingo without falling off their raft! The event raised a much-needed £10k for Marie Curie Cancer Care, which equates to an additional 50,000 hours of care for those with terminal illnesses.

At the Wood Green branch of Mecca Bingo, staff ran rather more traditional tea parties and other events to raise funds, but they also dreamt up some unusual locations in which to play their favourite game.

Every March, Marie Curie Cancer Care runs its Great Daffodil Appeal where the general public can get involved by organising their own fundraising events, or purchase daffodil badges in return for a small donation. This year, the charity has reported an unprecedented amount of volunteer collectors, and is still totting up the total funds raised over the course of the month. Thanks to some prime-time TV ads, the cause generated plenty of conversation amongst radio stations, the local and national press, and television, and the charity is hopeful that they’ll beat last year’s total of £6.6m with at least £7m in March 2013.

It’s not just Mecca who’ve been busy at work raising money for good causes either, because Jackpotjoy have been donating all the profits from their Red Nose Day 90-ball room to Comic Relief. The total amount raised by the company has yet to be confirmed, but Comic Relief reported at least £150,000 had been collected by mid-March 2013.

What do you think about charity bingo? Does it feel ‘better’ to play when you know your favourite site is helping good causes?



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