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Mecca Bingo launch £2m ad for new promo

  • 29 Apr 12
  • Written by Deena Chance

altThis week, Mecca Bingo has released a brand new TV advert promoting their latest big promo, a follow up on their hugely popular Everyone’s A Winner campaign from earlier in the month. The new advert was created by global marketing company Gravity London with media buying conducted via Boutique Media Communications.

The new ad campaign is said to be worth £2 million and will run from now until the end of May, promoting the brand new Fantastic Day promo. Like their previous campaigns, the Mecca Bingo advert is true to form, utilising the bright pinks that have come to represent their brand and includes clear and concise information regarding this Fantastic Day promotion. With the opening tag line of ‘Every day is a Fantastic Day’, the production team behind the advertisement have clearly set their stall out to ensure everyone knows the ins and outs of the latest promotion and they haven’t missed a trick. The advertisement highlights that throughout May, there is the chance to win a car five times a week via separate linked bingo games, meaning interested Mecca Bingo members can get involved via their online bingo site or in their local club. Mecca Bingo is also at the forefront of technology, highlighting that their mobile bingo facilities are fully active so their members can even win a car via their smartphone.

Talking about the latest ad campaign, their online marketing manager, Tom Gough, highlighted the success of the previous Everyone’s A Winner promo as one of the key reasons behind the launch of the Fantastic Day campaign and that due to the former promo’s huge success, they expect a similar response this time around. The Everyone’s A Winner campaign saw a surge in Mecca Bingo customer numbers, much higher than that garnered via earlier promotions and it was also during this promotion that Mecca saw the growth in the number of players using their smartphones. Mobile bingo is clearly something which is taking hold with not only Mecca Bingo players but players in general, and it’s clear they’re serious about taking it further as their logo is now backed by the subhead ‘Online. Mobile. In Club.’ setting out the importance of each of the different ways of playing.

The team behind the brand have ensured that people think of Mecca Bingo to play bingo, whether that be online, mobile or in a club and this latest promo will see their brand all over our TV screens once more. If previous form is anything to go by, this ad campaign is sure to be a success.


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