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William Hill proves it’s the Real Deal

  • 18 Jan 09
  • Written by

William Hill online bingoAfter their brief dalliance with sponsorship for Spin Star, William Hill have decided to opt for a new deal with the popular afternoon show Real Deal to promote their bingo site's features.

Presented by David Dickinson, the show is about getting the most you can for your antiques. The format also relies on participant's love of taking a gamble and offers the choice of whether to take what the antique dealer offers or to go to auction with their piece.

Of similar interests?

This show highlights the thrill of the unknown, and it is this aspect that William Hill seems to have taken a liking to. Choosing the appropriate strap-line 'William Hill Bingo Thrill', their ads will open and close the advertising break during the programme, which is shown every afternoon on ITV1.

This deal is definitely not “cheap as chips”

The four-month deal will it has been said by spokesperson Lili Huang create 'the potential for a far bigger audience with its current scheduling'. The William Hill brand is hoping to capture the audience of this show which is said to be of a similar demographic to those who are players of internet bingo.

With the ever popular David Dickinson as host of the show viewing figures are always high for this show and so both ITV and William Hill Bingo hope this will be a happy partnership.

Always look for perfection

After the success of their sponsoring Bradley Walsh's Spin Star, William Hill are confident that they are on to a winner with this afternoon show and if Mr Dickinson's success is anything to go by, this new partnership could turn out to be a real 'bobby dazzler' for all parties.

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